Be Shades

Be Shades make interchangeable sunglasses in a range of bright colours and share their vision across social media platforms like Instagram, Facebook and Twitter. They needed a solution that allowed their customers to pick what colour sunglasses they wanted, elevating their proposition and vision in a tough market. 

Model wearing Be Shades Sunglasses


We were able to use the Shopify platform, together with custom javascript to produce a fully bespoke colour selection tool, including swatches as a visual reference for the user. This makes it quick and easy to put together a custom pair of sunglasses, while giving the client a simple interface to control everything from.

Girl wearing Be Shades Sunglasses and a Beanie Desktop UI of the Be Shades website


Using 3D Cad we recreated the sunglasses in digital form and used the various sections of that file to form the bespoke colour selection tool. Suddenly this gave Be Shades clients far more control over their choices and allowed Be Shades to fine tune their stock control making the website more cost effective going forwards.

Mobile UI and UX of the Be Shades Website 3D Cad Model of clear Be Shades Sunglasses


"Working with the guys at Mackie Studio was particularly magical for me! They created an awesome solution to something that was bothering both myself and, more importantly, my customers. They even humored me and referred to it as "the unicorn". What more could a girl with big dreams wish for!? I couldn't give a higher recommendation if you're looking for a straight-talking team who could possibly make your dreams come true!"

Be Shades website on a Macbook Air Male model wears red Be Shades Sunglasses

UI/UX design, Development, 3D Modeling

Launch Website