Blue are a Surf School based near Watergate Bay in Cornwall. They asked us to create a brand that allowed clients to book bespoke lessons online and hire the associated equipment. We created a concept that extended to clothing and surfboards, exploring new ways for Blue to serve their market.  

Hipster illustration of a surfers equipment


Shopify was the perfect solution for Blue, with it's point of sale capabilities as well as online functionality. Blue can take payments for rentals and lessons directly online or in store, and keep track of everything in one place. We integrated the 'Book-That' Shopify app to control both bookings and rentals separately, with a fresh clean look.

Blue surf school website information Mobile view of Blue Surf School Website


We shot the photography for the website and social media platforms. Then developed Blue's apparel and surfboard concepts to serve their new direction. They went from the beginnings of a new company to a successful business with a strong web presence in just over a month helped by a strong social media campaign and consistency across all of their platforms.

Blue Surf School Branding Logo Design Blue Surf School Instructor at Watergate Bay


"We came to Mackie with our ideas and they translated them perfectly for us. Not only do we have a website that allows surf lessons to be paid for and booked online, but we also have something that looks spectacular. They shot the imagery for us and created the branding to give us a contemporary style that was cleverly designed to appeal to our target audience"

How to order online surfing equipment with Blue Surf School The Blue Surf School Team

Creative Direction, Branding, UI/UX design, Development, Marketing, Photography

Launch Website