Old Harry

Old Harry is named after the rock stack that stands at the end of Studland Bay in Poole, Dorset. The rocks are the namesake of an infamous local pirate called Harry Paye who was famous for his adventure and plunder on the high seas. We were asked to shoot lifestyle imagery of their latest apparel, by the sea here in Cornwall for their print and social media channels.

Models shooting 35mm film in Old Harry Apparel

Solution

In-house photographer Karl Mackie shot our models in Newquay, Cornwall, using natural light during the summer and winter months. The aim was to position the brand’s social strategy with a visual framework that elevates their visuals to the same level as their products.

Model wears old harry apparel and sunglasses Overhead layout of Old Harry Apparel

Results

A collection of images showcasing the message Old Harry relays in a series of coastal shots from around the Newquay area. The images and stories were then used across social media and blog posts.

Models wearing sunglasses in Old Harry apparel Model wearing Old Harry apparel walking at Watergate Bay

TESTIMONIAL

"Mackie really captured our style with their shoot of our Originals line. They are friendly and accommodating which befits the glorious North Cornwall setting of their studio. It was great to find a creative so in tune with our outlook and it's hard to imagine they would struggle to find an original angle for any campaign. Old Harry highly recommends Mackie Studio and we look forward to the opportunity of future collaboration"
OLD HARRY

Male model overlooking Watergate Bay for Old Harry Models wearing Old Harry apparel sat in the rock pools

Credits:
Creative Direction, Photography

Launch Website